Consulate General of Pakistan, Manchester arranged a webinar on “Tourism Potential and Opportunities in Pakistan”. This was the first among the series of webinars being arranged to promotethe tourism sector of Pakistan. The webinar was attended by MD PTDC, Secretary Tourism and Sports KPK, Secretary Tourism and Culture GB, Chairman TAAP, Vice Chairman Hotel Association of Pakistan, the Co-founder of British Backpackers Society, Country Manager UK and Ireland PIA and representative of 20 tour operating companies were in attendance.
Consul General Tariq Wazir welcomed the participants and highlighted the importance of tourism sector for overall development and image building of the country. He stressed the significance of promotion of tourism in the improvement of the livelihoods of the local communities, enhancement of trade and investment, and showcasing Pakistani culture and heritage.
The Keynote speakersapprised about the opportunities and reforms being done by the present government to promote the tourism sector in Pakistan. Presentations to showcase the tourism potential of Gilgit Baltistan, Khyber Pakhtunkhwa as well as on the potential of religious tourism were made. The participants appreciated the measures being taken at the Provincial and Federal level to facilitate the sector.
Furthermore, various new ideas were discussed and strategies deliberated to better markettourism sector of Pakistan in the UK. Participants wholeheartedly appreciated efforts being made by the Consulate General of Pakistan Manchester in promoting the Pakistani tourism sector and developing linkages among the stakeholders from both sides.